For several years, pay per click advertising has been the best option for promoting ecommerce ventures to customers. However, as the Internet transforms into a more social environment, Web 2.0 marketing pioneers believe being a part of the online community is a lower cost and more effective way to reach potential customers. (PRWeb Mar 9, 2008)

Read the full story at http://prweb.com/releases/candle/company/prweb755144.htm