The cozy little direct-mail catalog operation, which sells merchandise aimed solely at the American working class, is stepping out of its self-imposed obscurity with some regional test marketing. The weeks leading up to the Super Bowl loosed a poisoned fog of hype upon the land. Who’s in (Hyundai), who’s out (Ford). Which of GoDaddy.com’s racy ads would be a no-go? Clydesdales or no Clydesdales …