Archive for February 6th, 2010

Local marketing group to host tourism and technology workshop (Tahoe Daily Tribune)

by @ Saturday, February 6th, 2010. Filed under Uncategorized
South Lake Tahoe-based Strategic Marketing Group will host a "Tourism, Technology and Marketing Workshop" March 17 at Embassy Suites Resort, 4130 Lake Tahoe Blvd. The event will offer hands-on sessions on various technology topics. With two different tracks, for both those new to technology and more advanced technology users, the workshop will provide basics for those unfamiliar with online ...

Turner Sports Posts Up Different Marketing Tactics Behind NBA All-Star Game (MultiChannel News)

by @ Saturday, February 6th, 2010. Filed under Uncategorized
Turner Sports will look to take its marketing shots for TNT's Feb. 14 NBA All-Star Game telecast outside the sports media arc to avoid a very cluttered marketplace due to promotion for CBS's coverage of Super Bowl XLIV, the launch of NBC Universal's presentation of the Olympics on Feb. 12, and the Daytona 500 , which Fox also drives into American living rooms on Valentine's Day.

Verizon goes viral for FiOS marketing (Daily Local News)

by @ Saturday, February 6th, 2010. Filed under Uncategorized
As one of 1,400 Verizon customers to sign up for the communication giant's home-based marketing blitz, Tim Coleman had his FiOS TV Super Bowl XLIV party all planned out Friday.

Emerson CMO: Solution marketing is key to success (BtoB Magazine)

by @ Saturday, February 6th, 2010. Filed under Uncategorized
Chicagoand#8212;B-to-b companies should emphasize their ability to provide unique solutions, rather than focus on their products, in their marketing efforts, Emerson CMO Kathy Button Bell said Thursday in a presentation to the Chicago chapter of the...

Genpact acquires Symphony Marketing Solutions (BtoB Magazine)

by @ Saturday, February 6th, 2010. Filed under Uncategorized
New Yorkand#8212;Genpact, a business process outsourcing company that spun off from GE five years ago, announced the acquisition of Symphony Marketing Solutions.

Upcoming business seminars focus on marketing (Door County Advocate)

by @ Saturday, February 6th, 2010. Filed under Uncategorized
The Door County Economic Development Corp., Door County Visitor Bureau and Northeast Wisconsin Technical College will present a free marketing seminar series for Door County business owners. The first seminar will be from 1:30 to 3:30 p.m. Feb. 16 at the Gibraltar Fire Station, 3496 County F, and will feature Dana VanDen Huevel presenting Using Social Media to Connect With Your Customers ...

Patrick Connors renames agency Gravitate Sports Marketing (San Diego Union-Tribune)

by @ Saturday, February 6th, 2010. Filed under Uncategorized
Patrick Connors, who in 2008 opened the San Diego office of Boston-based Fenway Sports Group, has acquired the office and renamed the agency Gravitate Sports Marketing. Connors will assume the title of president/chief executive.

Lux Bio seeks US & European marketing nod for oral voclosporin to treat non-infectious uveitis (PharmaBiz)

by @ Saturday, February 6th, 2010. Filed under Uncategorized
Lux Biosciences, Inc. announced its submission of simultaneous regulatory filings to both the US Food and Drug Administration (FDA) and European Medicines Agency (EMA) seeking marketing approval for its investigational drug Luveniq (LX211; oral voclosporin) for the treatment of noninfectious uveitis involving the intermediate or posterior segments of the eye.

Marketing chief the new go-to person for corporate survival (Detroit News)

by @ Saturday, February 6th, 2010. Filed under Uncategorized
The economic crisis fashioned the role of chief marketing officer into the next hot C-level job.

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