Smart thoughts on brand strategy from the Wharton Marketing Conference.

VERMILLION — Bob Fitzpatrick has joined the Marketing and University Relations Department at The University of South Dakota as director of marketing.

Private Club Marketing marks the beginning of a momentous year with several significant company developments. The international company that specializes in marketing strategies for the private club industry recently opened a Dallas office, re-focused its business strategy, named a new partner and relaunched its website.

Washington, D.C.and#8212;GyroHSR announced it has formed a channel marketing practice, headquartered here.

Are you in the business of selling products or connecting your customers? (Tribes) Is your business geared towards creating marketing content or context?

Summary: When marketing to youth, attention is your biggest cost. Youth attention can no longer be bought through clever advertising, it must be earned.

2010 Tour Dates have been released: If you are interested in presentations, contact us here. Asia Feb 08 – Mumbai Feb 09 – Mumbai Speaking @ Global Youth Marketing Forum Feb 09 – Mumbai Young Ideas Salon Feb 12 – New Delhi Mar 09 – Kuala Lumpur Mar 10 – Kuala Lumpur Young Ideas Salon Africa Mar 25 – Johannesburg/Cape Town Asia Mar 29 – Singapore Apr […]

Successful youth marketing comes down to successful execution of the 90-10 rule: Focus 100% of your energy on 10% of the market. (…and let that 10% take care of the remaining 90%) Unfortunately too much youth marketing dilutes itself by committing 100% to 100%. Too often Product Model requirements compounded by reach-based agency tactics compel companies to […]

Actor takes up marketing role to promote his new film.

Auxilium Pharmaceuticals, Inc, a specialty biopharmaceutical company, has received marketing approval from the US Food and Drug Administration (FDA) for Xiaflex (collagenase clostridium histolyticum), a novel, first-in-class, orphan-designated, biologic, for the treatment of adult Dupuytren’s contracture patients with a palpable cord.