Retailers spent $4.67 billion this year on interactive marketing efforts, a number that is expected to climb to $8.6 billion within five years as retailers seek to drive web sales, improve their search programs, personalize display ads, and launch mobile marketing programs, says a new Forrester Research Inc. report.

KNOXVILLE — Pilot Travel Centers has launched a marketing blitz — but not to promote its gasoline.Instead, the Knoxville company is using both traditional and newfangled methods to tout the hot drinks available at its stores along the nation’s interstates.For starters, Pilot has launched a Facebook page to promote its coffee, where users can get a coupon for a free hot beverage and vote for …

Toronto Pictures incorporates a new and socially conscious marketing method within its ongoing film promotional campaign for PUNCTURED HOPE. The motion picture is an Academy Awards qualified feature film for nomination consideration currently being shown at the Laemmle Monica 4-Plex cinema in Santa Monica, California.

What will the New Year bring in terms of marketing trends important to small businesses that sell to other small businesses? The one thing we are certain of is the harsh reality that most business large or small are just now beginning to improve and 2010 will be challenging for everyone as we dig out of the biggest economic downturn since the great depression.

Small Businesses In Singapore Outperforms Bigger players in Tough Economy With Online Marketing. We’ve seen a restaurant chain launched promotion that sold out in 90 minutes using online channel to drive sales at outlets.

Paradigma Marketing becomes the first Lenskold Group Authorized Partner

Matt Fors, marketing coordinator for Holland Hospital, will speak at 11:30 a.m. Wednesday, Jan. 6, during the Holland Area Chamber of Commerce Business Connections Luncheon at the Holland Police Departmen, 89 W. Eighth St.

Social Media Marketing Agency 451 Marketing Selected To Develop A Social Media Strategy For The Massachusetts Biotechnology Council

William Albrecht, director of the marketing program at Marian University, will be the guest speaker at the Fond du Lac Women in Management Inc. chapter meeting to be held at the Ramada Plaza Hotel from 11:30 a.m. to 1 p.m. Wednesday, Jan. 13.

With the release of ‘3 Idiots’ and its outstanding success at the box office, Amir Khan has created a new paradigm in the history of marketing of Hindi movies. His innovative ideas of promoting the movie in national level in short time were effective and obviously supported well by a good movie. The Bollywood Badshah […] SHARETHIS.addEntry({ title: “3 Idiots , My Name is Khan and Veer …