General Motors kicks off a marketing campaign next week pitched by its new chairman and featuring a money-back guarantee — unsatisfied car buyers can get a full refund within two months.

Search Marketing Now will host two free webcasts next week. On Tuesday, September 15 at 1 PM EDT, tune in for “ How to Succeed Online this Holiday Shopping Season:5 Things You Can Do Today .” Shopping industry analyst Brian Smith will look at 5 actionable tactics that online merchants can do to maximize sales and improve success during the 2009 holiday retail season.

When the Army installed a Black Hawk helicopter simulator and dozens of combat video-game stations at one of the region’s largest shopping malls, military officials said the new marketing effort would likely be replicated across the country.

Mobile marketing can do so much more than just serve ads.

MILWAUKEE - Looking to regain consumers’ trust, General Motors Co. said Thursday new car buyers will be able to return their vehicles within two months of purchase for a full refund, part of a long-awaited new marketing campaign for the biggest American automaker.

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When the Army installed a Black Hawk helicopter simulator and dozens of combat video-game stations at one of the region’s largest shopping malls, military officials said the new marketing effort would likely be replicated across the country. Since then, the… Sponsored Topics: Army - UH-60 Black Hawk - British Army - Video game - Philadelphia

GlobalFoundries Inc. has named Jim Ballingall as vice president of marketing.

GlobalFoundries Inc. has named Jim Ballingall as vice president of marketing. Sponsored Topics: Vice president - Business - United States - History - Marketing and Advertising

Zoltek Cos. said Wednesday it is joining with a Dutch company to accelerate design and manufacture of wind turbine blades. Global Blade Technology of Utrecht, the Netherlands, and Bridgeton-based Zoltek have entered into a technology and marketing agreement, Zoltek said.