NEW YORK (AP) — On football and soccer fields across the nation, small business owners are taking advantage of a huge marketing opportunity: sponsoring local sports teams. Just about every sport, from T-ball played by 5-year-olds to semi-pro baseball or basketball, offers small businesses a chance to get some name recognition and create goodwill in their communities. And the cost is quite small …

Samir Balwani is an emerging technology strategist at Morpheus Media , a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @leftthebox and get his newsletter . Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and …

NEW LONDON, N.C., — Fiberon®, a manufacturer of composite decking, railing and fencing and PVC outdoor flooring, has named Edie Kello their Director of Marketing. This promotion for Kello will transition her role to allow more active involvement in product development.

On football and soccer fields across the nation, small business owners are taking advantage of a huge marketing opportunity: sponsoring local sports teams.

Throughout our nearly 15 years of hotel Internet marketing experience, we at HeBS have been consistently concerned about the increasing level of disparity between savvy Internet/Web2.0/Mobile marketers in hospitality and travel, and the Internet/Web2.0/Mobile Marketing-inept players in the industry. In recent years, with the advent of social media, Web 2.0 technologies and the mobile Web, this …

Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing this year to help small business owners implement and enhance successful email marketing campaigns.

NEW DELHI: Reversing its stand communicated to an industrial consumer of government-controlled gas less than a month ago, the oil ministry is working on a proposal to seek Cabinet approval for allowing state-owned gas marketer GAIL to charge marketing margin from its customers.

He admits his new job will be a challenge, but Otago Rugby Football Union’s new marketing manager Doug McSweeney says he wants to focus on the game itself.

The majority of Americans do not want targeted behavioral marketing, online or off, according to a study released Wednesday by the Annenberg School for Communication at the University of Pennsylvania and the Berkley Center for Law & Technology.

Atlanta - Atlanta – communications 21 ® ( c21 ® ), a full-service marketing public relations and interactive firm, is lending its expertise to the Atlanta chapter of the American Marketing Association (AMA) and will serve as the nonprofit’s social media sponsor. c21i , the firm’s interactive practice group, developed a strategic social media plan for the chapter, and will launch and manage AMA …