PARSIPPANY, NJ--(Marketwire - July 1, 2009) - Wyndham Hotel Group , the world's largest hotel company with approximately 7,000 hotels and 11 brands, has appointed Flo Lugli as executive vice president of marketing, responsible for the strategy and execution of the Hotel Group's global marketing efforts. Lugli, who joins the company on July 20th, will oversee the Hotel Group's distribution and ...

A recent study showed that spending for mobile advertising was expected to reach over $760 million in 2009. That's about 20% more than last year. Do you dedicate any portion of your budget to mobile marketing? Let WebProNews readers know . Mike McDonald recently cited these numbers when he told us why we should be marketing via mobile. It seems that marketers are going to have little choice but ...

The Agrarian Fund of Ukraine is planning in the first three months of the new marketing year (MY, July 2009-June 2010) to buy about 1.5 million tonnes of grain, the press service of the Agriculture Ministry of Ukraine has said, referring to Agrarian Fund Director General Volodymyr Ivanyshyn.

Anglo-Swedish drugmaker AstraZeneca said Wednesday that one of its previously-sidelined drugs has obtained European marketing authorization, a move that could inject more life into the firm’s drug portfolio.

Nissan in Europe is embracing a new marketing strategy that encompasses its three small cars, including the new low-cost model Pixo, in one collective campaign.

AstraZeneca: Iressa Gets EU Marketing Approval

AstraZeneca has received EU marketing approval for its lung cancer treatment Iressa four years after its was withdrawn from use after disappointing trial data.

In columns over the past few weeks we have discussed four differences between digimarketing (digital marketing) and traditional marketing: digital devices are unique; the digital media model; customers as participants; customers taking control. Now let's look at a similarity: the need for planning.