With a limited marketing budget at its disposal, Purity.Organic wanted to raise awareness of its organic fruit juices in a way that would garner maximum attention.

PepsiCo's (PEP) North American beverage marketing head resigned on Friday, The Wall Street Journal said.

PepsiCo Americas Beverages on Friday announced several changes to its marketing leadership lineup. The company said Jill Beraud, who worked most recently as PepsiCo's global chief marketing officer, will now serve as chief marketing officer for, and president of joint ventures for, PepsiCo Americas Beverages.

It’s time for the latest Webisode of "Help! My Business Sucks!" and watch as marketing maven Andrew Lock shows entrepreneurs how to “get more done and have more fun.”

Northville, MI (July 31, 2009) – Allegra Network, the nearly 600-unit worldwide franchise company specializing in print and graphic communications, has appointed Bob Milroy as its chief marketing officer to oversee all marketing functions for the company.

The BBC has created a new marketing campaign for BBC iPlayer, highlighting certain special features which some viewers may currently overlook.

Reaching shoppers in the store is more important than ever, but retailers and brands need to team up to reach consumers at the shelf or miss important perspectives their partners can provide, according to "Enabling the Shopping Process: In-Store Marketing for the Empowered Consumer" by RSR Research.

For The Community Connection Pottstown High School marketing students, under the direction of instructor Mr. Kevin Pascal, took on a project assignment which culminated in making a presentation to the professionals at Epps Advertising in Trappe, Pennsylvania. The marketing students’ assignment required them to develop print advertising materials to promote the Pottstown School District’s PEAK ...

Engaging shoppers in stores is more important than ever, but retailers and brands must team up or miss important perspectives their partners can provide, according to "Enabling the Shopping Process: In-Store Marketing for the Empowered Consumer" by RSR Research.

Alabama's ban on a wine that features a nude nymph on the label became a business opportunity for a California vintner who is preparing a marketing campaign to capitalize on being "Banned in Bama."