Despite losing viewers in each of the last three years, ?American Idol,? is generating ever-growing profits for its backers through brand extensions, marketing arrangements and licensing fees.

Parties try to sell themselves, their ideology

DIRECT MARKETING: Amyway India sees 25% growth in sales Baddi (Himachal Pradesh), May 10 As Amway India, a major direct selling fast moving consumer goods company, prepared itself to more than double its sales turnover to Rs 2,500 crore in the next three years, its main contract manufacturing …

It’s not too late to formulate a marketing plan for this year’s growing season. Before I became a market advisor, I was a vice president of an Iowa bank.

Creating strategic marketing plans on a limited budget and reeling in new business opportunities in a rocky economic climate are two issues top of mind for hospitality sales and marketing professionals. The Hospitality Sales & Marketing Association International’s HSMAI University will address these topics during two webinar programs scheduled in May.

Everyone needs a good plan. And a business especially needs a good marketing plan. In a tough economy, it can be the worst time to be flailing around with no plan at all. Good plans require action and follow-up. Ditto with a marketing plan. At least that’s what Bobbi Erdmann thinks.

Kelley Murray Skoloda, a partner at communications agency Ketchum, estimates that 90 percent of the brand marketing strategies she has helped to develop for clients such as Kellogg’s, Kimberly-Clark and Libby’s, have been aimed at women. But they are not the stay-at-home moms of decades past who cleaned their kitchens while wearing dresses and pearls.