New Providence, N.J. – Bowker, the world’s leading source for bibliographic information, and Impelsys, a leading provider of e-content solutions and services for publishers, are pleased to announce a joint-marketing program that will enhance the discoverability of more than nine million titles that are commercially available in Bowker’s Books in Print® catalog.

ATLANTA - Kristine M. Schiff has joined Uni-Ter Underwriting Management Corporation as Marketing Representative, Nadeene Wood-Clater, Senior Vice President-Marketing, announced. Uni-Ter is a leading builder and manager of Risk Retention Groups in the healthcare industry.

DALLAS - Moroccan furniture and decor retailer, The Moroccan Bazaar, announces that it has renewed its contract with SEO 1 Services, a Dallas-based internet marketing company . The Moroccan Bazaar specializes in Moroccan decor, particularly handmade furniture and home decor crafted by master artisans, including items such as home lighting, cookware, pottery, candles, jewelry, and rugs.

It’s not too late to formulate a marketing plan for this year’s growing season. Before I became a market advisor, I was a vice president of an Iowa bank.

Arkansas native Kris Allen took the 2009 “American Idol” title, but marketing experts say Adam Lambert has the edge in selling. The all-American Allen may be too forgettable to help pitch products, while Lambert’s edgy appearance makes him one to remember.

A pair of recent studies indicated that mass direct mail is being edged aside by more direct marketing efforts.

Phillip T. “Phil” Jones has joined the leadership team at Atlanta-based CompWorx LLC. As Senior Vice President of Business Development & Marketing, Phil is a recent multi-decade veteran of Blue Cross and Blue Shield of Georgia, Inc. where he served as Vice President of Sales and Broker Relationships.

NEW PALTZ The Business Marketing Association of the Hudson Valley will hold its third annual Marketing Leadership Awards Event on Friday, June 4 at 7:30 a.m. at the Mohonk Mountain House in New Paltz.

ASHEVILLE — Matt Fraser has opened a local sales office for Qittle, a Colorado-based company that specializes in marketing campaigns that target mobile devices.

Over the course of his career, Jim Lucas has worked with Frito-Lay, Kellogg, Kroger, Procter & Gamble and others and has watched shopper marketing evolve.