Dan Glickman, head of the Hollywood studios’ lobbying arm, says film financing is getting too complicated to obtain reliable data. Reversing a long-standing practice, the trade and lobbying arm of the Hollywood studios won’t disclose the average costs of making and marketing movies.

The Charlotte Bobcats have hired an NFL executive to try to boost ticket sales. The Bobcats said Monday that former Buffalo Bills vice president Pete Guelli will take over the sales and marketing job that had gone unfilled since Greg Economou left before the season.

Die Reiseversicherung Mondial Assistance/Elvia hat eine neue Marketing-Leitung. Weil Thomas Plessl das Haus verlässt, übernimmt Peter Cassalette (Foto) den Posten vorerst kommissarisch.

Effective marketing is extremely important in a recessionary time period.  While others are cutting back their marketing efforts, SCORE recommends that small businesses focus more on marketing.  SCORE is offering a workshop on tips to improve your marketing program.

SAN DIMAS, CA–(Marketwire - March 31, 2009) - Digital media technology company ARTISTdirect, Inc. ( www.artistdirect.com ) has selected WebMetro to boost the online entertainment network’s Internet marketing with powerful search engine optimization (SEO). “As one of the most recognized free music brands online, ARTISTdirect has several unique opportunities it can capitalize on by gaining …

The 2009 OMS Whistle Stop Tour will feature top educators and practitioners in social media, search engine marketing, Web analytics & test ing, as well as Website strategy.

( Georgetown University Medical Center ) Difficult-to-remember generic drug names. Unregulated continuing medical education talks for physicians. These are only two of the strategies used by some in the pharmaceutical industry to influence the prescribing habits of doctors, according to a GUMC researcher. These and other marketing efforts are explored in a newly created, free, Web-based, …

Takeda Pharmaceutical Company Limited and its wholly-owned UK-based subsidiary for overseeing pan-European sales & marketing, Takeda Pharmaceutical Europe Limited jointly announced the start of its own sales and marketing operations in Spain, and also the expansion of its operations in the Republic of Ireland to cover the entire country, which used to be limited in a specific area.

Steria, the European IT-enabled business services company, today announced the appointment of David Cotterill as Marketing Director.

Highly experienced marketing research consultant available to help you test concepts, campaigns, packaging, promos, generate new ideas, etc. I’ve been moderating for 10+ years now and worked in management and strategic change consulting prior to that.