Students from the Syracuse City School District unveiled their new marketing campaign Wednesday to spruce up the districts negative image.

Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people. read more ...

Knoodle, a full-service public relations and advertising agency, is partnering with Defero, a digital communications agency that specializes in marketing and technology.

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market (www.ibmpressbooks.com/angels),

Chasing aspirational 16-year-olds and new money in emerging markets is "out," while pampering the wealthiest and most loyal customers is "in," according to luxury retailers at the recent Wharton Marketing Conference. Said one panelist: "The core for a luxury brand is a customer with very considerable wealth."

iCrossing Inc., a Scottsdale-based Internet marketing company that counts Coca-Cola Co. and Toyota among its clients, has been sued by a New York City rival that alleges iCrossing stole key employees and clients.

Tellabs Inc. said Wednesday it has promoted Rizwan Khan, its vice president of global marketing, to an executive role focusing on marketing.

?Now That?s What I Call Music!? has been a reliable blockbuster for 10 years by sticking to a simple, recognizable brand.

WESTFIELD - Marketing students at Westfield High School have continued a longtime tradition of providing warmth for local families in need of winter coats.

BRADENTON — The marketing efforts of Florida’s Gulf Islands will be receiving international recognition.