“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half,” retail guru John Wanamaker famously quipped in 1886. For years, marketers have been seeking new ways to prove and improve their marketing effectiveness and communicate their results throughout the company.

The death of a Wal-Mart employee, trampled to death by bargain hunters, did not feel accidental. American marketing has created an act-now-or-miss-out mentality.

World-class marketing comes to Dubai

E-marketing sounds so passe, but this year, retailers are checking their e-mail lists twice to try to juice up holiday sales.

Sales Performance Consultants, Inc., (SPC, Inc.) and Venture Marketing, Inc., are jointly releasing new information on how B2B companies can measurably increase lead quality and deal flow in 90 days or less. Register at www.saleskaizen.com/B2BMarketingDec04.aspx (PRWeb Nov 30, 2008) Read the full story at http://www.prweb.com/releases/2008/11/prweb1681144.htm

Sales Performance Consultants, Inc., (SPC, Inc.) and Venture Marketing, Inc., are jointly releasing new information on how B2B companies can measurably increase lead quality and deal flow in 90 days or less. Register at www.saleskaizen.com/B2BMarketingDec04.aspx

NEW YORK - In a season that inspires earnest letters about toys, one notable batch is being sent, not by kids to Santa’s workshop, but by parents to the executive suites of real-world toy makers. The message: Please, in these days of economic angst, cut back on marketing your products directly to our children.

Stuart Smith is to step down as editor of trade magazine Marketing Week after 20 years in charge. By Mark Sweney

DUBAI — World-leading techniques in creating high-impact marketing programmes will be introduced to business leaders in Dubai next month.

Beginning this fall, the beef checkoff is funding a new veal retail marketing initiative to help stimulate sales in the retail channel.