Two well-known Business School staff members have received important recognitions. Michael Groves has been inducted into the TVNZ New Zealand Marketing Hall of Fame, and Professor Peter Phillips has been made a Corresponding Fellow of the British Academy. See below.

For Tim Leiweke, president of the Los Angeles sports-marketing company AEG, the race for gold in China begins after the Olympics.

Applied Business Solutions has selected KPS|3 Marketing to develop and implement a brand strategy and integrated marketing communications plan for their professional employer organization services. ABS offers human resource, risk management and employee benefits assistance to smaller businesses.

Gillette has teamed up with EA Sports in a push to expand its sports marketing into video gaming in a major way.

Having a strong web presence is virtually essential these days, but dealers can also boost sales by investing in computer-powered marketing tools for their real-world showrooms.

Some businesses have created a customer service culture; it seems that others really don't care. Those who work at creating a customer service culture have less difficulty attracting and retaining their customers. It seems obvious that those who design products and services should keep the needs of their prospects at the forefront.

For sports apparel brands, the Olympics are arguably the most important stage for marketing. So how did the sports marketers fare with the Chinese market in these Olympics? Here's a look at how things played out for Adidas, Li-Ning, Nike, Puma and Speedo. Adidas Adidas reportedly shelled out 70 million euros to be an official Olympic sponsor. Adidas gear was also all over Olympians, ...

NEW YORK Procter & Gamble global marketing officer Jim Stengel is leaving the packaged-goods giant after 25 years and will be succeeded by Marc Pritchard, P&G's president of strategy, productivity and growth, the company said today.

Media Learner, Inc. and Professional Marketing International (PMI) announced an agreement to form a strategic partnership, which will enable both companies to further their shared goals of unifying the coaching industry and creating best practices and standards amongst its members. (PRWeb Aug 30, 2008) Read the full story at http://www.prweb.com/releases/2008/08/prweb1263034.htm

Media Learner, Inc. and Professional Marketing International (PMI) announced an agreement to form a strategic partnership, which will enable both companies to further their shared goals of unifying the coaching industry and creating best practices and standards amongst its members.