Chinese state television and IMG, a U.S. sports marketing giant, announced a 20-year partnership Thursday to produce and broadcast sports in China.

Roche has submitted a marketing authorization application to the European Medicines Agency for the use of its biotechnology drug MabThera as the first-line treatment of chronic lymphocytic leukaemia, the most common form of adult leukaemia.

Question: We were at the Philippine Marketing Association’s World Marketing Conference last month.

Warrantech Consumer Product Services, Inc, a wholly owned subsidiary of Warrantech Corporation, announced that a long term contract has been signed with Nationwide Marketing Group (NMG), America’s foremost buying group for independent retail dealers. The terms of the agreement enable Warrantech to market a private label warranty program to NMG’s vast network of member dealers.

Cramer, a digital marketing and event solutions agency, announced today the expansion of the Digital Solutions group which blends strategy, creativity and technology to enable Cramer’s clients to connect and move key audiences both online and offline. The group integrates Cramer’s direct marketing, interactive and e-learning services expertise to develop key client messages and creative …

After recent successful pilot testing, Pioneer Hi-Bred International, Inc., is widening the scope of a new online grain marketing program.

D uring times when budgets are tight, nonprofit groups are faced with the dilemma of where to cut spending. Oftentimes, the first expenditures eliminated are for marketing and public relations. But is this the wisest strategy? To answer this question, I spoke with Maggie Cox, president and chief executive of Barnett Cox and Associates, a public-relations firm in San Luis Obispo.

Design Firms, Branding and Advertising Agencies, Print Shops, Search Engine Marketing Specialists, and IR Firms Can Extend and Enhance Their Own Services With Media Placement and Message Development Capabilities

Midwestern marketing veterans, Scott C. Berg and Brad R.

Marketers who participated in our recent teleseminar, ‘Top 10 Marketing Fast Fixes + How to Generate and Nurture More Qualified Leads,’ submitted more than 100 questions about their own challenges. We created this special presentation to answer the queries we couldn’t get to during the teleseminar.

Anne Holland, MarketingSherpa founder, provided valuable tips and best practices on a host of topics, such as:
o Are white papers still effective?
o The right way to use traditional telemarketing, direct mail and print media campaigns
o Registration form and landing page best practices
o Incorporating Web 2.0 channels in marketing campaigns