Archive for June 20th, 2008

Marketing Management Services International buys Arran Brewery (Drinks Business Review)

by @ Friday, June 20th, 2008. Filed under Uncategorized
Marketing Management Services International, a marketing and business consultancy firm, has purchased Arran Brewery.

Citi consolidates global marketing and communications functions (Banking Business Review)

by @ Friday, June 20th, 2008. Filed under Uncategorized
Citigroup has consolidated its global marketing and communications operations under Lisa Caputo, Citis chief marketing officer.

Robbins Hires New Marketing Director (Southern Pines Pilot)

by @ Friday, June 20th, 2008. Filed under Uncategorized
Robbins has hired Randall Moore as its first marketing director. A half-time position to start with, the job is expected to become full time if things go as hoped. This is one part of the strategic plan worked out between RobbinsAlive! and the N.C. Rural Center as part of N.C. STEP.

State enlists Schwarzenegger in Japan tourism marketing (BizJournals)

by @ Friday, June 20th, 2008. Filed under Uncategorized
The California Travel & Tourism Commission is expanding its marketing efforts to Japan with a $5.1 million campaign featuring Gov. Arnold Schwarzenegger on television, newspapers and billboards.

Strategic Marketing Techniques (AME Info)

by @ Friday, June 20th, 2008. Filed under Uncategorized
- What is strategy? - Strategic marketing and planning in the corporate context. - What is marketing planning? - Mission statements. - Issues facing implementing the marketing strategies. - The importance of managing change. - Developing the control measures and key performance indicators.

Marketing Strategy Development (AME Info)

by @ Friday, June 20th, 2008. Filed under Uncategorized
This course is designed to empower participants with the knowledge, skills and attitudes required for developing an effective marketing strategy by analyzing and utilizing resources effectively and efficiently.

Food marketing group cancels April show at McCormick Place (Chicago Tribune)

by @ Friday, June 20th, 2008. Filed under Uncategorized
National Association for the Specialty Food Trade has held its Spring Fancy Food Show in Chicago for 9 years A national food marketing association said Friday it has cancelled its spring 2009 convention, which would have been held at McCormick Place in April.

Verizon Responds To “Retention-Marketing” Inquiry (Broadcasting and Cable)

by @ Friday, June 20th, 2008. Filed under Uncategorized
Verizon weighed in Friday following reports that a bipartisan FCC majority of was ready to overturn a staff decision on Verizon’s marketing practices that had gone against cable and in favor of the phone company.

Sun Life Financial Wins Stevie Award for Interactive Multimedia Marketing in 6th Annual American Business Awards (Centre Daily Times)

by @ Friday, June 20th, 2008. Filed under Uncategorized
The U.S. division of Sun Life Financial, Inc. (NYSE:SLF, TSX:SLF) announced today that its Retail Insurance and Annuity Division has won a Stevie(R) Award in the Sales- Interactive Multimedia category for its SunDex Bonus Client Movie CD and was named a finalist in four other marketing categories. The award was presented on June 12 during the 2008 American Business Awards(SM) held at the ...

Interview:: PR Interview: Influence Your Peers - Pitch PR News

by @ Friday, June 20th, 2008. Filed under Uncategorized
For more than 60 years, PR News has been providing public relations and marketing executives with articles that go well beyond PR 101, breaking news or agency wins and losses. PR News' website describes their articles as “quick yet deeply researched.” PR and marketing pros can contribute their own columns and articles or become sources themselves. Here's how to build a relationship with Editor Courtney Barnes and pitch articles or ideas to her.

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