A survey of Australian company directors has revealed an overwhelming trend to continue or increase their marketing spend, despite the slowing of the Australian economy.

Marketing executives make a point of being on message. For most it's second nature to wear, eat or drive their product, recommend it to friends and casually drop it into conversation at the school gates. In this respect Jill McDonald had a headstart. As chief marketing officer for McDonald's in the UK and Northern Europe, her brand loyalty is so pronounced that she even shares a name with her ...

Wise words from online-marketing pro Thomas Harpointner, chief executive of AIS Media.

The Key Art Awards were presented on Friday, honoring the best film marketing efforts of 2007. A panel of experts gave first prize to No Country for Old Men . Awards were also given to The Simpsons Movie and 300 , among others.

FROM the day Optus came into the Australian market as the first challenger to the Telstra monopoly, marketing has been at the heart of the company's operations.

LISA FLEISHER The new group in charge of promoting Georgetown County's tourism industry hopes to pick a firm this week to run a half-million-dollar marketing campaign. Melissa Newsom, chairwoman of Georgetown's Tourism Management Commission, said agencies from the Carolinas to California have been interested in the contract. "The phone's been ringing off the hook for the last couple of ...

MTSU's athletic marketing efforts were recognized with four national awards at the National Association of Collegiate Marketing Administrators (NACMA) convention in Dallas last week.

New England Marketing, a lead generation and software firm out of Brockton, MA, has developed a complete suite of integrated online tools, a Home Business Management system (HBM), designed specifically for the Network Marketing and the Direct Sales Industry that they claim is as easy to use as it is inexpensive. In fact, it's free.

In this unprecedented time in agriculture with high input costs and tight margins, livestock producers need to create and follow a marketing plan that specifically adheres to a particular product being produced on that farm.