London—Starting on June 12, De Beers Group Marketing will be known as Forevermark, a move that aligns the name of the company's marketing arm with its new diamond brand.

Microsoft (NSDQ: MSFT) has reorganized its Interactive Entertainment Business, which houses its Xbox and Game Studios units, in the wake of the exit by Jeff Bell, who has served as the division's VP of Global Marketing. In the executive reshuffling, Microsoft is promoting two vets from its Game Studio to help run Interactive Entertainment.

Microsoft has reorganized its Interactive Entertainment Business, which houses its Xbox and Game Studios units, in the wake of the exit by Jeff Bell, who has served as the division's VP of Global Marketing.

Reading, PA - The Reading Royals of the ECHL today announced that, for the second consecutive year, the organization received the American Conference's Marketing Campaign of the Year Award at the recently completed League Meetings in Las Vegas, Nevada.

Microsoft has announced a number of executive moves as former Microsoft Game Studios head Shane Kim is promoted to VP of interactive business development, with MGS Europe manager Phil Spencer set to take his place, and global marketing VP Jeff Bell exits the company. Spencer will return to Microsoft's U.S. studios to oversee production on the company's first party output that it says aims to ...

DALY CITY, CA -  Digidesign (www.digidesign.com) has appointment Max Gutnik marketing manager for professional products. He will lead the marketing team in developing and implementing marketing strategies for the company’s line of professional recording, post production and broadcast products, including Pro Tools|HD and ICON integrated consoles.

In testing how well its online marketing efforts were driving both online and offline sales, multi-channel retailer iFloor tried something few retailers venture: it ceased all online marketing for a few weeks to see what would happen.

The New England Direct Marketing Association tapped advertising agency Mullen as its Best in Show winner at its 27th annual awards show on Wednesday night, the organization said on Thursday.

The Board of Trustees of Estes Park and the County Commissioners of Larimer County took the first step on the road to creating an advertising/marketing district last Thursday when they met together at the Municipal Building to discuss Estes Park’s position as a premier tourist destination.

A survey conducted at the Mobile Marketing Association's Mobile Marketing Forum this week in New York quizzed advertising agencies, content providers, aggregators, carriers and others about the space to understand from an insider's view of what is going on in the industry.