With an increasing number of female customers snapping up the new smart phones - such as the iPhone, BlackBerry or Treo - phonemakers have turned their marketing efforts toward women.

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Diageo, a Norwalk, Conn.-based alcoholic beverage company, today named Jon Potter as CMO of Diageo North America. Potter previously served as president of global marketing for the company's vodka and rum brands.

June 10, 2008 — Since its origins in 1966, DM Days New York has been in a process of transition, much like direct marketing itself. This morning, Direct Marketing Association (DMA) President & CEO John A. Greco, Jr. welcomed attendees to the latest edition of DM Days New York Conference & Expo, which will run through Thursday at the Jacob K. Javits Convention Center in New York City .

Le directeur du réseau d'agences SBW et co-fondateur de la Marketing Mobile Association France, cosigne un ouvrage sur le marketing mobile, « Mobile Marketing Essentials ». Dédié aux agences de communication et aux responsables marketing, ce livre a pour objectif de brosser le champ des possibles du marketing mobile ainsi que ses enjeux. L'ouvrage a pour vocation d'aider les annonceurs à ...

Advanstar Communications Inc. today announced the promotion of Sherrie Krantz to Vice President, Marketing for Advanstar Fashion Group - MAGIC Marketplace, PROJECT, and POOL. Since 2006, Krantz has been Vice President of Marketing for Advanstar's PROJECT Global Tradeshow. By combining the marketing initiatives under one umbrella, Advanstar will create a more unified platform to leverage the ...

SINGAPORE : The organiser for the annual Singapore Arts Festival is taking its marketing campaign online. For the first time, the National Arts Council is making creative use of the Internet to drum up buzz for the festival.

WASHINGTON (AP) - Credit card issuer CompuCredit Corp. said Tuesday it expects to be charged with deceptive marketing practices by federal regulators.

COLUMBIA, MD -- (MARKET WIRE) -- 06/10/08 -- Email solutions provider Message Systems announced today at the Messaging Anti-Abuse Working Group's (MAAWG) general meeting in Heidelberg, Germany that Catherine Foster has joined its marketing team as Director of Product Marketing.

Marketing and advertising agency Adventis has acquired technology marketing firm Second2Limited for a total of £10.5m, including conditional payments.

The Mobile Marketing Forum (MMF) (www.mobilemarketingforum.com) officially opened this morning in New York, hosting delegates from around the world to network and discuss the latest trends and developments in mobile marketing. Hosted by the Mobile Marketing Association (MMA) (www.mmaglobal.com), this year's event showcases the globalization and collaborative efforts of the mobile marketing ...