THE City of Cape Town has announced it would seek an alternative to Cape Town Routes Unlimited (CTRU) for marketing Cape Town . Councillor Simon Grindrod , the mayoral committee member for Economic, Social Development and Tourism said: - “It has been a year since we asked CTRU and the Provincial Government to address our serious concerns about corporate governance, operational efficiency and ...

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Recently a lot of people have been asking me questions about article marketing: what is it and how does it work ? Article marketing is the act of writing short articles, generally 1,000 words or less, and getting them published on the Web or in ezines. Generally you don't get paid for these articles, but the ROI is that you get links from the article to your Web site. Since incoming links ...

DES MOINES, Iowa , June 5 /PRNewswire-FirstCall/ -- Meredith Corporation (NYSE: MDP), one of America's leading media and marketing companies, announced today it has acquired Big Communications, a leading healthcare marketing communications firm.

PMA Capital announced that Jennifer Johnston has joined the organization as Senior Vice President and Chief Strategic Marketing Officer. With an extensive background in marketing and communications, Ms. Johnston is now responsible for strengthening brand awareness and value associated with PMA Capital and its subsidiary companies and the articulation of the brand to PMA's diverse customers. PMA ...

Research and Markets (http://www.researchandmarkets.com/reports/c93874) has announced the addition of "Trends in Credit, Debit and Prepaid Direct Marketing" to their offering.

Not too long ago, marketing was a fairly straightforward concept. The degree to which certain marketing tactics succeeded or failed would change according to the concept of the individual.

Ed Mitzen, the founder of Palio Communications in Saratoga Springs, has started a new marketing firm, FingerPaint Marketing Inc.

The real estate industry has a bad rap in the upper levels of search marketing. We deplore the SEM agencies that sell ineffective and/or shady tactics to the real estate industry. We criticize the agents and brokers who are victimized by their own ignorance or indifference. I've called real estate SEO a "joke," and it's hard to argue the point when you see real estate professionals paying ...

Forty-five percent of marketing executives view return on marketing investment as a top driver compelling their organizations to track and measure marketing performance, according to a recent Aberdeen Group survey of 728 companies. This begs the question: Can the implementation of a marketing dashboard help alleviate the pressure related to improving ROMI?

An e-mail marketing and online survey company will bring 50 jobs to Loveland by the end of the year.