These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.

ATLANTA , June 30 /PRNewswire/ -- Today, the award-winning website HowStuffWorks.com launched its first-ever marketing campaign, using unique and attention-grabbing video to compel people to "Keep Asking" -- to dig deeper and get a better understanding of how the world actually works.

David Downing, a former executive of enterprise software provider SAP AG, will help e-commerce platform provider NetSuite Inc. build its market among mid-sized companies as its new chief marketing officer, NetSuite says.

Marketing firm Rosetta Marketing has hired two new executives. Mark Taylor is the company’s new managing partner, marketing and operations services, and Kathy Calta is a partner in the firm’s retail vertical.

Paid search technology provider Marin Software has named Marc Barach chief marketing officer. Barach joins the company from search advertising firm Ingenio—acquired by AT&T in December—where he was chief marketing officer.

The Association of Independent Corrugated Converters (AICC) is forming a marketing special interest group (SIG) as a test to meet special interests among members and their employees. This group will be limited to 30 slots and will meet monthly by conference call.

Lyris has upgraded its flagship product and rolled out a new application for the marketing and advertising industry. The enhancements to Lyris HQ pave the way for a steady addition of collaboration and social networking tools this year. Lyris HQ for Agencies, meanwhile, will provide an inroad into a new constituency: advertising and marketing firms that serve multiple clients.

MANILA, Philippines - Finnish Mobile phone giant Nokia has formed a new division that seeks to maximize the potential of cellphones as marketing tools, a move that is expected to boost sales of operators and content providers.

TORONTO - MagIndustries Corp. (TSXV:MAA) has announced a 12-year marketing arrangement between its MagMinerals Potash Corp. African potash development subsidiary and Swiss trading company Ameropa Group.

There is perhaps no better example of the democratization of wine marketing than Gary Vaynerchuk. His almost-daily, 25-minute video rants about the subject, Wine Library TV, boast 60,000 viewers, who post an astonishing 300 to 500 comments per episode.