You can tempt a person to enter a store, but you can’t force them to buy anything. That’s the analogy Barb Buehl used to explain why the Western Maryland Scenic Railroad should enact a $24,000 marketing campaign now.

The 2007 Haines Dublin & Hilliard Telephone Directory will feature the Ohio division 1 state champion Hilliard Davidson Wildcats. (PRWeb Aug 10, 2007)

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"Top This!" TV Challenge surpasses previous benchmarks set by Doritos and DOVE. With an unprecedented 8,000 consumer-generated videos submitted, participation in the Heinz "Top This!" TV Challenge has surpassed previous consumer-generated campaign leaders — including Doritos and DOVE combined — in number of submissions and qualified entries. (PRWeb Aug 11, 2007)

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Obelisk International announces news on a new development project in Northern Cyprus. The villas at The Colony are based in one of the hottest emerging markets to surface this year. (PRWeb Aug 11, 2007)

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Elad Levinson of Interaction Associates and award-winning author Christine Arena will present "The Business Case for Corporate Social Responsibility Effectiveness: Going Beyond Notions of 'Good-Bad' to Increase Shareholder Value" to the Northern California Chapter of the Association for Strategic Planning. The workshop will take place Thursday, September 20th, 2007, from 7:30 to 10:30 am at the City Club of San Francisco, 155 Sansome Street, 9th Floor, Bechtel Room, San Francisco, CA 94104. (PRWeb Aug 11, 2007)

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Blair McCaw, founder and president of Constellation Management Group(CMG) and a branding expert, unveiled a new blog today, called Licensed to Brand, for business professionals following marketing trends. This new blog will provide fresh perspective and raise critical issues in the retail branding and licensing arena. (PRWeb Aug 11, 2007)

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Third year of Boys & Girls Club of Laguna Beach is honored for their marketing efforts by Boys & Girls Clubs of America with Marketing & Communications (MAC) Awards in categories of Advertising, Publicity/Media Relations, Publications, and Comprehensive Marketing Strategy. (PRWeb Aug 11, 2007)

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ReceptionHQ has just released a new virtual receptionist service to ensure companies receive important business call messages accurately and efficiently. A missed call can be a missed opportunity for business. A virtual receptionist can ensure that all calls are taken and all messages are received. (PRWeb Aug 11, 2007)

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National Property Development Company Hires Local Firm to Manage Media Campaign for Groundbreaking Event (PRWeb Aug 11, 2007)

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Diovan(R) (valsartan) has been granted pediatric exclusivity by the US Food and Drug Administration (FDA) based on studies conducted in children with high blood pressure. This action extends marketing exclusivity associated with the valsartan compound patent by six months from March to September 2012. [click link for full article]